Tuesday, July 24, 2007

Balderdash benchmarks

I was telling a coworker about my first job out of college today, for it prepared me beautifully for a career in communications. I mean, after you have edited engineers--nuclear engineers, no less--editing everyone else is a piece o' cake. For engineers, in my experience, love words for their length, and the more syllables, the merrier.

For one very mild and perhaps not terrible illustrative example (but it's the only one I can remember), the word "interface" began to take off from its technical moorings while I was in this job (it was the early '80s). Before I even knew what was happening, engineers all over the company were writing of the need to interface with potential clients, when a simple meeting would do.

A small erosion of the language I attempted to stem, but the engineers wouldn't have it. They felt that interfacing was far more powerful than meeting, and besides--I didn't have a Ph.D., so who the hell was I to offer suggestions on their sterling prose?

(If I had a Ph.D., would I have been trying to make a living making engineers intelligible to mere mortals? But I digress....)

Anyway, when I was telling this coworker today about this experience (via e-mail, for I worked from home today), I found myself telling her that the engineers set balderdash benchmarks that few people have been able to beat. I find myself smitten with the phrase, but I think it has potential.

Balderdash benchmarks, anyone?

On the BB front, I'm thinking of something that my coworker and Comedy Buddy Jennifer told me about, a communication that appeared while I was on vacation (it was lovely, thanks). I am not sure I remember this correctly, but I think the offending phrase was something along the lines of, "We need to leverage our synergies."

Good golly, Miss Molly. Isn't that something?

Elsewise, I enjoyed the YouTube-enlivened debate last night, even if the balderdash quotient was still painfully high. Nothing very surprising was uttered by the field, but I must admit I was surprised to find myself in agreement with Joe Biden last night. Once, but it was powerful.

When he voiced concern about the man who referred to his automatic rifle as his baby.

That guy freaked me out, too, but Biden was the only one who picked up on the nut-job tenor of his video.

Oh well, that's all I have time for now.....